Why Subscribe?

In my 18-year career, I have seen three waves of change and disruption: the rise of Internet 1.0, mobile and social media, and the age of big data and AI. Every six years, the way business gets done fundamentally changes. That means our skill set needs to radically evolve at a pace we are fundamentally not prepared for. This site is for those who are resolved to stay ahead and not to fall behind.

Here are the topics that I think about regularly.

• Data work is both fun and frustrating!
• The media business needs a complete overhaul.
• Martech has changed the way we think about customer engagement and audience development.
• Data analytics should make things simpler to see, not complicate matters